Search Engine Advertising
Through search engine marketing and Pay-Per-Click advertising (PPC), any business, large small, local or national can reach their potential customers with unprecedented accuracy in targeting, efficiency and cost effectiveness. Using analytical reporting your return on investment is immediately visible and your advertising spend is transparent and measurable.
The enduring appeal to all sizes of businesses of search engine marketing (SEM) as an advertising medium, is that potential customers tell you what they are looking for by the words they key into their search engine browser. Right now, your potential customers are actively searching for the product or service you provide. You can reach and attract more of your ideal customers by employing best practice SEO and Paid Search/Pay Per Click marketing (PPC).
Market & Keyword Research
The main factor determining the success of SEO and paid advertising campaigns is relevancy and the accuracy of keywords and Key phrases that are chosen to best reflect the terms your potential customers are searching for. MGL Marketing will thoroughly research, set up and continually optimise your SEO impact and PPC advertising. We will determine the keyphrases most relevant to your service and the popularity of these keyphrases in searches.
MGL Marketing focuses on the Google paid advertising platform as almost 9 out of every 10 searches carried out online in the UK are made via the Google search engine. We also manage client advertising on Bing and Yahoo! search engines and highly targeted advertising on the major social networks such as Facebook, Twitter, LinkedIn, Pinterest and You Tube.
If you wish to learn more about efficient online advertising to reach potential customers or you already have under performing campaigns contact us today for a discussion.