Pay Per Click (PPC) – Search Engine Advertising
In the era when broadcast TV, print & display media dominated advertising, only businesses with very deep pockets could hope to reach a wide market and to make a lasting impact. Today, through search engine marketing and PPC, any business can reach their potential customers with unprecedented accuracy in targeting, efficiency and cost effectiveness. Furthermore, search engine marketing is transparent, measurable and crucially businesses can clearly see their return on investment.
The enduring appeal to all sizes of businesses of search engine marketing (SEM) as an advertising medium, is that potential customers tell you what they are looking for by the words they key into their search engine browser. Right now, your potential customers are actively searching for the product or service you provide. You can reach and attract more of your ideal customers by employing best practice SEO and Paid Search/Pay Per Click marketing (PPC).
It’s All About Relevancy & Visibility
The main factor determining the success of a paid advertising campaign is relevancy and the accuracy of keywords (or more correctly) Key phrases that are chosen to best reflect the terms your potential customers are searching for. MGL Marketing will thoroughly research, set up and continually optimise your PPC advertising. We will determine the keyphrases most relevant to your service and the popularity of these keyphrases in searches.
The latest eye-tracking research shows that over 90% of searchers see the paid search results at the top of the results page and over one third view the ads placed on the right hand side. The eye-tracking heat map demonstrates the importance of higher placed advertising for visibility in search results.
PPC is a very valuable channel through which to communicate your brand or product to the right type of customer. As you only pay for an advert that is clicked, it represents a very controlled and cost effective route to market, especially when used in conjunction with good SEO and well written ads.
MGL Marketing focuses on the Google paid advertising platform as almost 9 out of every 10 searches carried out online in the UK are made via the Google search engine. We also manage client advertising on Bing and Yahoo! search engines and increasingly social network sites such as You Tube, Facebook, Twitter and Linked in. These are growing in importance as advertising platforms for all types of businesses and in particular, Linked In for laser targeted business to business paid communications.
Contact us today for a free digital marketing appraisal.
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